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Modern customers expect that the route from information gathering, to initial engagement with you to purchase and fulfillment is not only short but also easy. However, traditional BPM solutions do not analyze the customer touch points that are so important for success in the customer-centric age. Instead, they analyze only internal processes, which can result inefficiencies and waste in the back end.

Is your BPM software ready for the age of the customer ?
According to Forrester, a good customer-centric business process management solution should:

Identify best practices improving process and reducing costs
Enable to develop apps that already have best practices built in
Be able to quickly act on customer-centric information
Have strong capabilities in user-experience design and process design

A suggested BPM solution





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Source: k2.com
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